Fundraising Appeal Letter Examples. 1,200 bananas … and how it includes the names of individual animals (pumpkin, cheetah and allie). The purpose of a fundraising letter is to drive donations to your cause.
If you’ve been following my blog for a while, you probably know that every fall, i devote time to helping you craft profitable fundraising appeals and campaigns. A written appeal to your friends and family members can bring in new donations, recurring donations, and most importantly, it can help everyone better understand why your fundraising cause is important to you. This simple fundraising appeal came from save the chimps, an organization that rescues chimpanzees and gives them a happy home for the rest of their lives.
In “ how to include relevancy and urgency in your fundraising appeal ” i discussed two important elements which will cause a prospective donor to make a gift to your organization today.
Cut what doesn’t add to the appeal. 1,200 bananas … and how it includes the names of individual animals (pumpkin, cheetah and allie). Creating a fundraising appeal is tough—don’t let anyone tell you differently. How to write a fundraising letter;